Where do we want to be, how do we get there and when do we know we Essay

Where do we want to be, how do we get there and when do we know we have arrived(case studyof stora enso. www.storaenso.com) - Essay Example marketing logic by which the business unit hopes to grasp its marketing objectives. A marketing strategy significantly involves specific strategies for target markets, positioning, the marketing mix and the marketing expenditure levels (Kotler 2001). Each of the areas of the marketing strategy should be crafted so as to complement each other.This authorship will craft a marketing strategy for Stora Enso by understanding the companys objectives. The commencement part will introduce Stora Enso by a brief corporate profile. In order to asses the good marketing strategies to be utilized, the next section will identify strategic marketing objectives using precaution tools after which specific strategies will be developed. The newspaper publisher will then discuss the implementation course of study of the strategy. This report will conclude with its specific findings and further recommendations. An appendix showing the companys thrusts in sustainable operation and marketing is presented.Stora Enso is an international wood products company which is engaged in the provision of customer-focused solutions to industriousness and trade internationally. Stora Enso is basically a Finnish-Swedish pulp and paper manufacturer which was the product of the merger between Swedish mining and forestry products company Stora and Finish forestry products company Stora. The companys broad product line ranges from sawn hand to top-class multicolor printing paper. Stora Ensos comprehensive selection includes publication papers, graphic products, office papers, packaging boards, specialisation papers, pulp, timber, forest and other specialty products. The company currently employs 45, 000 employees and is recognized as the fifth largest pulp and paper manufacturer in terms of revenue (Wikipedia 2006).The starting point of crafting an efficien t and appropriate strategy for Stora Enso is the construction of the marketing strategic objectives that the company wants to achieve. It is after defining the