The role of competitive intelligence in an organization (Samsung) Essay

The role of competitive intelligence in an organization (Samsung) - strain ExampleThe intelligence that is gathered and applied for business advantage includes entropy on consumers, business competitors, products and services. During marketplace research that is conducted within the framework of competitive intelligence, a association invests resources in collection, analysis, application and communication of information on all aspects of the market. Therefore competitive intelligence is an aspect of the external environment of an organization or company. Advantages of matched Intelligence The role of competitive advantage within a business entity is demonstrated by the application of collected and analyzed data on the market by the caution as a basis of making operational and strategic decisions for business success (Gaidelys 1060). Competitive intelligence is an ethically and legitimately acceptable business practice which endures companies to make informed decisions that a llow them to effectively survive in a competitive market. Uncertainty on the market is of importly reduced through competitive intelligence (Kamal 312). ... Competitive Intelligence at Samsung Through competitive intelligence, Samsung analyses its plans in relation to the response of consumers or the market to allow its management to reach informed and accurate decisions on business strategy (Datamonitor 5). For example in the output of smart phones, android phones, notebook and tablets, Samsung collects intelligence from the market on the likely response of the consumers before the exchange of these products. This concept is referred to as pressure test of corporate plans to determine the reaction of the market to new or mendd products. It is through this process that Samsung has been able to obtain a positive response from the consumers a mover that has allowed the company to become more competitive as comp atomic number 18d to its business rivals. The android products that a re produced by Samsung are received well by the companys markets across the world because of the quality, values and authenticity which the company achieves for its products based on the intelligence information that is gathered and analyzed within competitive intelligence. The need to improve credit rating within Samsung called for elaborate analysis of intelligence about its consumers and business competitors. This allowed the company management to decide upon effective corporate strategies which allowed the company to have a higher credit rating as compared to other companies within the industry (Karim 196). In this regard therefore, competitive intelligence has played a significant role in defining the business strength within Samsung and its application to achieve success in the mobile phone and electronic markets. The strength of Samsungs telecommunication commerce is also