Consumer decision making process on muller rice Essay

Consumer decision making process on muller rice - Essay fountThe source of the competitive advantage is in the name of the play along and the ability to price its products in a competitive manner. The main challenge that it faces is the increased competition from the other producers. Its opportunity is in the increased cognisance in people about the food that they take.The marketing objectives of the company are to penetrate the market and make water the most market share possible. The company also aims at cementing its position in the global arena. The harvest strategies that the company can use include the introduction of new products such as new flavours. The company may also expand its cream division since this forget be able to utilize the excesses in the capacity (Pride and Ferrell, 2008). The understanding of the customer decision making is important for the company since this is the approach that the company will use to come up with new products. The targeting can be ma de in such a way that it focuses on the individual needs of the different classes of people (Pride and Ferrell,